What is Google ADs Service?
Google Ads (previously known as Google AdWords) is a digital tool for advertising online. Google gas developed this platform where people can bid to advertise their brand, products, service, and promo videos to those searching on the internet. The ads can appear while searching on Google or opening a website or apps. Services are priced according to pay per click protocol. These ads are now categories based on the contents, and Google can put restrictions on some ads to land on certain websites.
How do Google Ads work?
Google ads appear tracking some cookies and keywords. Advertisers choose some keywords related to their brand, and people are most likely to type those keywords while searching. Google uses a special algorithm by which it can show the advertisements where its keywords are relevant to the search. Then they declare bidding on keywords about how much they are going to pay if any user clicks on the ad. Considering the bid and Quality Score marked by Google analyzing your ad’s worth, Google decides which ads to be placed where. This Quality Score depends on your advertisement’s relevance to the keywords searched by users and the applicability of your ad to the destination page, along with the past performance of your ad. You should focus on increasing the Quality Score to make your ads more visible.
